| MAC Presents of New York, New York USA won the Gold Stevie® Award for Small-Budget Marketing Campaign of the Year in the communications and marketing awards categories of the 2012 Stevie Awards for Women in Business, the world's top honors for women entrepreneurs, executives, and the organizations they run. (Another MAC Presents campaign also won a Gold Stevie for Small-Budget Marketing Campaign of the Year in The 2013 American Business Awards.) The entry deadline for the 2013 Stevie Awards for Women in Business is August 28 - get the entry kit here.) Here we look at the highly successful AT&T/Samsung sponsorship that MAC Presents put together with the New York fashion label rag & bone. For the launch of the Samsung Galaxy Note, AT&T and Samsung wanted to target the creative, fashion-forward mobile consumer, who would not only want the latest in advanced technology but would also view the device as a fashion accessory. A custom promotion solution was needed that would establish a Galaxy Note social community within the fashion world during New York’s Fashion Week. Ideally, this social platform would integrate the phone into the daily life both of a fashion designer partner and of respected fashion bloggers. The Ideal Collaboration MAC Presents worked with AT&T and Samsung's marketing teams to select the ideal designers for them to collaborate with, and to create the unique marketing that would effectively reach the Galaxy Note's target audience. MAC Presents developed a custom program that enabled AT&T/Samsung to partner with rag & bone, one of today's leading fashion brands based in New York City. To help reach the Galaxy Note’s influential target audience, MAC Presents worked with rag & bone to create an exclusive case for the Galaxy Note device. |
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